Famous 7 Level Matcha Ice Cream in Asakusa

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Famous 7 Level Matcha Ice Cream in Asakusa
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Tags: gourmetkantotokyo

If you are visiting Asakusa in Tokyo, check out the famous 7 level matcha ice cream – the strongest matcha gelato in the world! Located near the popular Asakusa Senso-ji Temple, this ice cream shop is truly a wonderland for Japanese ice cream lovers.

Known simply as green tea ice cream worldwide, this Japanese flavour ice cream has been around for years, and can be easily found in Malaysia or other countries.However, when you visit Japan, trying the local matcha ice cream will surely let you taste the difference.

Nanaya Suzukien Ice Cream Shop

The shop that sells this 7 level matcha ice cream is called Nanaya Suzukien, located just minutes from Asakusa Temple. It is said that the matcha used by this shop is from Shizuoka prefecture, specifically the Mount Fuji area located south-west from Tokyo.

Nanaya Suzukien ice cream cream counter opened its doors since January 2016. They have been selling the matcha ice cream in the Suzukien prefecture for many years, before partnering with the Asakusa Suzukien shop to sell the famous matcha gelato ice cream.

According to the owners, business has been extremely good since the joint venture. The locals were the first to rave about the ice cream. Later on, thanks to social media, news about their seven different levels of matcha quickly spread and soon, tourist was flocking here.

Originally, Suzukien was only selling matcha powder and some other products. But since the hype of their ice cream, they had to specially create a queuing area for the matcha ice cream.

As a travel writer, I visited Tokyo in February 2017, and had the opportunity to experience the matcha ice cream in Asakusa. However, my Japanese counterparts already know of the really long lines, therefore they arranged for me to visit at an off-peak hour, which was about 11am.

Even at that hour, there were tourists and locals already queuing up, but the line is not as long as the peak hours. Sometimes, the lines can be very long and you may have to wait for about 30 minutes. The peak hour starts at about noon until about 4pm. Again, go there early to avoid the long queues.

Inside Nanaya Suzukien, there are a couple of tables for those who want to sit and eat ice cream, but honestly they are always full, so it is best to just buy your matcha ice cream and enjoy it outside the shop.

Most tourist are seen holding their matcha ice cream to take photos for their Facebook or Instagram, and I assume you will also be one of them. How can you not resist doing this!

The 7 Levels of Matcha Ice Cream

So, what is these seven levels of matcha rave all about? In simple layman terms, these are the different levels of the matcha flavour in the ice cream. Level one being the common and mildest, and level seven being the most potent and rich match flavour.

If you are a matcha or green tea lover, the bitterness is what you are after. For the hard-core, I recommend you go straight and try level 7; for those neither here or there, just try the level four or five. But for those traveling in groups, I recommend you to try one of each level and share the ice cream among yourselves.

Apart from the 7 levels, there is also few other ice cream colors like brown and white in the match bid. They are actually Hoji-cha, a special roasted green tea flavor and Miruku or milk flavour. These are for those who want something different from the common matcha.

How much to pay for the matcha ice cream?

Well, as you already know, good matcha ice cream is not cheap but worth the price. They are sold in cones and cups, and the cups resemble traditional green tea cups, which is quite a nice touch.

The level 1 to level 6 matcha ice cream costs:

  • Single Cup: ¥370 – Cone ¥390
  • Double Cup: ¥470 – Cone ¥490

The level 7 matcha gelato costs:

  • Single Cup: ¥560 – Cone ¥580
  • Double Cup: ¥830 – Cone ¥850

Honestly, I highly recommend this for any ice cream lover and if you are a matcha lover, you should try the double as it is much cheaper too. You can also order a mix as well.

What else can I buy here?

Apart from the world’s strongest matcha gelato ice cream, you can also buy other matcha products. For example, there are matcha chocolates, matcha daifuku sweets, matcha cookies and of course matcha green tea.

If you have a relative or friend who is a matcha lover, this would be a good souvenir to get for them. At least it is something authentic and different from your regular Japanese Kit-Kat souvenirs.

Where is Nanaya Suzukien Ice Cream Shop?

If you take the Tokyo Skytree Shuttle Bus, it stops outside the Nanaya Suzukien shop. Just look for bus stop number 8 and get off there. It is the last stop before the shuttle bus return to Tokyo Skytree.

Nanaya Suzukien Ice Cream

Address: Asakusa 3-4-3, Taito-ku, Tokyo
Landmark: Asakusa Senso-ji Temple, few minute’s walk
Opening hours: 10 am to 5 pm (Daily)
Closed: 3rd Wednesday of each month

If you are in the Aoyama area, near the Aoyama Gakuin University in Shibuya, you can find Tea & Spoon Nanaya Aoyama selling the same matcha ice cream. This outlet is open from 11am to 7pm and is closed on Tuesdays.

Asakusa is very well-known for its Kaminarimon Gate which has a giant 700-kilogram red lantern hanging at the entrance of Senso-ji Temple, facing the famous Nakamise-Dori Shopping Street.

For those who want to explore on their own without a tour guide, you should take the opportunity to explore Asakusa on foot, as there are many other interesting things to see and eat.

For Muslim travelers, this ice cream is made purely from green tea. There is no Halal certification, but there is no meat products or alcohol served here.

David Hogan Jr
David Hogan Jr
A multiple award-winning travel writer, blogger and social media enthusiast. He has been traveling to Japan since 1990 and all over the world for his work. His work has been featured on CNN Travel, Yahoo Travel, Lonely Planet and many other publications. David writes at: http://malaysia-asia.my and is on social media platforms as @MalaysiaAsia


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